The first design we came up with is a very basic design, we used a picture of the northern lights, which will make a link to the title of the album and song, as the background image. We included Ben's name, the album title and when the release date is, however after doing more individual research we decided that we hadn't featured enough information on our poster.
We also decided against this initial poster as we asked members of our target audience to give us feedback on our design.
''It is very basic and doesn't have anything to do with the video''
''There isn't enough information about where to find links to buy the song etc''
This feedback aided us when it came to designing the posted below as we had been told by our target audience what they wanted to see.
After doing our first design we did some research into existing posters/adverts and used them to help improve our designs. We thought it would be most effective if we used a picture of Ben instead as it would draw people in, so we decided to use a picture we took while on set filming the video. We also added out institution logo in the bottom left hand corner, as this is seen most magazine adverts, we also added a copyright logo to make it look more professional and also a website so people, in theory, could visit this if they wanted to pro-order or buy the album.
Using a picture of Ben which we took on set will help us link in with the video as people seeing the magazine advert can later make the link when they see the video or buy the album.
Posted by Abbey Newton & Charlotte Hester
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