Final Magazine Advert Design

Above is a picture of the final design for our magazine advert. After doing individual research and developing our previous idea, we decided to use a picture that was taken on set for copyright reasons, but also because it links in with our video, meaning the audience are able to make the link as well.

We used features from out original design, like the release date, the artist name and the title. However our research gave us the idea to add on the website, institution logo and copyright, making it look more professional. Although it is not required to be on the advert, we added the 'Explicit Content' logo to the advert, we did this because after taking into consideration our target demographic, we thought that putting it on there would grab their attention, as the logo is seen to be cool. We also added the mobile barcode, to insure the spaces on the advert were filled but also to give the advert an interactive element and draw attention to it if it were to be featured in a magazine. 

Poster By Abbey Newton & Charlotte Hester 

Final Digipak Design

Above is a picture of our final design for our Digipak, after developing our first design, and changing the template, we decided to use various picture from on our shot, this means that the Digipak links in with our music video. I created the design in Photoshop and after doing individual research into features of Digipak's and other forms of CD cases, added things onto the front and back like the 'Explicit Content' sticker, website and barcode. Doing this has given our final design a very professional look.

Posted By Abbey Newton  

Filming Diary

Above is a picture of what the inside section of our video set look liked after we set it up. We had used everything planned such as the 4 bulb lighting set, the fairy lights, the balloons etc, and we were happy with how everything looked and how everything was positioned. Filming in this bit of the set went well, there were no major issues, the only slight problem we had at times was the fact that because we had put 5 teenagers into a party situation they were getting slightly over excited at times, however we managed to control the cast and get all the shots we needed done.

 

Through out the evening of filming we were taking pictures of every bit of the location, mainly as we wanted as many options as possible when it came to picking pictures to go on our Digipacks and Magazine Advert.

 

 

Above is a picture of Ben which was taken outside on the street which we filmed the outside shots on, although this section was only lit by street lights we are still pleased with the footage and pictures we got as they actually suit the feeling we were going for when making our video. The only issue we had with filming outside was because there were a lot of curbs and bumps in the road, it was hard to get the dolly to work steady, however we adjusted how we shot the shots we were struggling with and managed to sort it out.

 

We filmed some short sections out on the trampoline in the garden of our set, something we over looked was how to light such a large area, however we ended up placing the lighting book we used in the living room in the window and it worked really well as it gave us the dark party atmosphere we wanted. We also placed fairy lights round the top of the trampoline to add a small amount of lighting but also making it look more professional.

 

We also filmed upstairs of the house we filmed in, in the bathroom and also in a bedroom. We filmed in the bathroom to get the shots that will go at the start of the video, we didn't have an issues filming in this space as the lighting we needed was being supplied by the lights in that room anyway, also because only one person was in these shots they were a lot easier to film. We got the majority of the lip syncing shots in the bedroom, we added some black netting over the bed and placed a light under that keyboard, this gave us the dark atmosphere we had been looking for throughout the filming of our video once again.

 

 

Posted By Abbey Newton

Final Filming Schedule

Above is a picture of our Final Filming Schedule, this is a more in depth version of our original Filming Schedule. We have decided to only go into detail for the Friday, which is the day we are going to be filming as this is the day when the most work is needed. Having this Filming Schedule is going to enable us to all have a better understanding of what has to be done when and will give us an added guide on which shots need to be shot when as we have many different locations to film in. 

Uploaded By Abbey Newton & Charlotte Hester

Prop Information

One of the main type of props that we required for our set was lights, even though these were props, they were also needed to actually light the set, along with acting as decoration. We decided to use a night club type 4 colour lighting box, this will give our set a much more party like feel, we also want our set to have fairy lights in it, we have decided to use coloured fairy lights on the table which will have other props on it, and clear ones on the fireplace and also during the trampoline scene, we have decided to use fairy lights as they feature in some of the videos which we took inspiration from.

Balloons are a key prop which we want to have on our set as they add to the party feel of our video, however they will also look effective when it comes to editing our video as when it is placed in slow motion they will add empathises. We also want to have streamers and confetti as these will also look effective once the slow motion effect has been added in post production. We want to make our video look as realistic as possible, so we have decided to have cups and actual bottles of drink as these will help with that aspect.

Another main prop which we want to feature is a Keyboard, this is for the dark lip syncing shots we want of Ben, however getting hold of one wont be an issue as every house we looked at for our location has one so we wont have to borrow one or go to the trouble of bringing it to the location.

Posted by Abbey Newton

Costume Information

Bens Costume

When choosing what we wanted Ben to wear, we knew that we wanted his costume to reflect who he was feeling in the video, that is why we have decided to dress him in completely black and white, and also put him in an outfit that is a lot more casual than the other people at the party, showing how his emotions have made him care less about things, like the way he looks or is dressed.

 

Boys Costumes

When choosing what the other boys at the party where dressed in, we knew we wanted them to looks smarter and in a sense, happier than Ben, we have done this by putting them in coloured shirts, which are the opposite of what Ben is wearing, we have also put them in blazers, which will make them look smarter and make them look like they care more about how they look.

 

Girls Costumes

When choosing what the girls at the party where dressed in, we decided we wanted them to also be the opposite of ben, we have achieved this by making them look glamorous and dressed up in bright colours, which opposes what Ben is wearing.

Posted by Abbey Newton 

Equipment Information

The camera which we are going to use for the majority of our filming is the Canon Video Camera shown above, this camera is HD which allows us to film our music video to a very professional standard and make it look at good as possible. This camera has auto focus, this is helpful as there are going to be things on set which would be hard to manual focus on props, such as balloons etc.

For various shots we are going to be using a Dolly, this will help any shots that involve the camera being moved or for any tracking shots as it enables us to make the camera run smoothly and with ease. It also allows us to move the tripod around our set easily without having to pick up the tripod.

The camera which we will be using during filming to take pictures of Ben for our Digipak and Magazine Advert is the Nikon SLR pictured above, this camera is a professional camera which will allow us to take pictures of Ben that look like they would in industry and will be of a good quality when we come to edit them and use them for our Digipak and Magazine Advert.

We are using a Tripod, like the one above for almost all of our shots, this will allow us to keep the camera steady and make sure all the movement is coming from the people and objects in the frame rather than the camera, it also allows us to pick what height we film certain things like the group shots and ground shots from.

Posted by Abbey Newton

Casting Information

After we had auditioned the candidates for the music video we had a choice between who we wanted to pick. We chose Benjamin Pavitt to be the main actor and character for the video as he is the artist of the song and he had the specific look that we were after which was indie and laidback. Ben also came across well on camera and suited the background and lighting that we were planning on using. As Ben wrote the song he knew the lyrics well so when it came to lip syncing it was handy because casting someone else would have meant giving them time to learn the lyrics for the video which would have been time consuming.

For the extras in our video we needed teenagers that like to party and have a good time but also people that take direction well and co operate with our vision for the video. This meant that we would only cast a few people that are easy to work with so we could get the video shot to a high standard. We casted 3 girls and 3 boys who not only had the look we were after but also the attitude and determination that was required. We did this by taking pictures of the individuals and asking them questions in an interview about why they deserve to be cast and what they can bring to the shoot. This allowed us to see how they behave in front of a camera and how they look when being filmed so we knew they would be able to cope on a real film set.

Posted By Charlotte Hester and Abbey Newton

Animatic Storyboard

Above is an animated version of our photographic storyboard, this will give us an even better idea for how our video will look and what the actual location looks like when put to the music.

 

Posted by Abbey Newton

Draft Shot List

Posted By Abbey Newton, Amy Coster & Charlotte Hester 

Audition Infomation

For our audition we wanted to see who was auditioning beforehand, so, we decided that we needed to see a headshot of each person auditioning and a shot of them at a party (As they would be in the same situation in our music video)  

We auditioned people on Wednesday the 13th - two days before shooting.

We had to audition for party guests and the front man. For the front man we wanted the singer who actually sings the song so we took pictures of him to test out lighting and his look.

When people auditioned, we briefly told them what we needed them to do in the music video and what they need to wear. The reason that we auditioned people before hand is to make sure they knew what we wanted them to do and knew they would have right attitude towards being in our music video.

Below is a video showing some of our auditions, giving an insight into what we required of them.

Posted by Abbey Newton & Amy Coster

Lighting Notes

For the piano shots we want a back light on Ben to create a silhouette effect and use some fairy lights that area theme running through all shots placed on the piano.

For all the shots on the trampoline they are going to be lit with fairy lights across the trampoline and colour changing lights from the side depicting to the audience where the party is happening, giving us a sense of direction.

The party shots inside will be bright to connote happiness and energy by using lots of fairy lights and bright colour changing lights and colourful balloons to make the shots more full.

The shots under the lamp post will be only lit by the lamp post to only light up ben making him look alienated.

The shots will be filmed in the dark but lit up with artificial lighting so our challenge is to get enough lighting to make all the shots clear and making sure that the lighting doesn't change between shots.

Posted by Amy Coster

Ideas For Magazine Advert

The first design we came up with is a very basic design, we used a picture of the northern lights, which will make a link to the title of the album and song, as the background image. We included Ben's name, the album title and when the release date is, however after doing more individual research we decided that we hadn't featured enough information on our poster. 

We also decided against this initial poster as we asked members of our target audience to give us feedback on our design.

''It is very basic and doesn't have anything to do with the video''

''There isn't enough information about where to find links to buy the song etc''

This feedback aided us when it came to designing the posted below as we had been told by our target audience what they wanted to see.

After doing our first design we did some research into existing posters/adverts and used them to help improve our designs. We thought it would be most effective if we used a picture of Ben instead as it would draw people in, so we decided to use a picture we took while on set filming the video. We also added out institution logo in the bottom left hand corner, as this is seen most magazine adverts, we also added a copyright logo to make it look more professional and also a website so people, in theory, could visit this if they wanted to pro-order or buy the album.

Using a picture of Ben which we took on set will help us link in with the video as people seeing the magazine advert can later make the link when they see the video or buy the album.

Posted by Abbey Newton & Charlotte Hester

Ideas for Digipack

 When trying to decided what we wanted to do for our Digipack, we knew we wanted it to link in a lot with the look of our music video, so we have decided to use the party theme a great deal in our Digipack designing.

Below is a basic idea which the three of us sat down and came up with, we are using the idea below to give us ideas on what we want our Digipack to look like. We are using the images in the design below as an example, when making out final Digipak we will use photos that are taken on the set of the music video to prevent copyright issues. 

Front

Back

Also when we come to making our actual Digipak we are going to most likely use a different template so our design has a spine and 8 square sides as opposed to this design which would give us 12. 

Above is a design made my Abbey which we got feedback on from our target audience.

''I like the use of the artist on the back rather than the front, it makes it quirky''

''You could do with more than just a barcode, it doesn't look realistic enough''

The feedback which we gained will aid us when it comes to making our final designs as we have had direct communication with our target audience and what they want to see. 

Posted By Abbey Newton & Charlotte Hester

Location Scouting

As our music video was based around the idea of a party, we decided to use a house environment to keep the video as realistic as possible. This was our final location.

We decided to use this because we could dress the set easily in lights and props to fill the space and enhance the party atmosphere. There is also a big enough space to film in when we planned what props we needed making it the ideal location. As the lighting in the house is very yellow, we are going to use our own party lights and strobe lights to put more of a cool blue colour giving the video more edge. The lights are going to be placed around the house in suitable locations such as the stair bannister and on shelves so we don't have to do much rearranging of the house which keeps the homely atmosphere present. The other props we are going to use such as balloons and cups etc. are easy to place around and are very noticeable on camera as we practiced.

This wasn't the first location we considered however, although it was the most appropriate. These are some other locations we considered. 

The above location wouldn't be appropriate as the space is very open and wouldn't create a crammed atmosphere. Also as it's open the props we would use would be segregated from the piece and not present in some of the shots we have planned for the video. Although this has a homely atmosphere it doesn't tick all the boxes in the respect that we need a heavily dressed set.

 Above is our colleges sixth form block, we did consider filming here at one point as it was an open space and would be easy to dress as a set because it was bare inside. However this venue wouldn't be appropriate as it didn't have the look of a house so it would therefore be very unrealistic.

Above is the final location we looked at, this is the one which have chosen and like the most as we can picture our video being filmed there as it has the room with a keyboard which we need and also an open plan living area which we can turn into a party easily.

Posted by Abbey Newton and Charlotte Hester


 

Initial Ideas for Props

 

Above is a mind map which shows our initial ideas on what props we want to use in our music video. Below that is a drawing of things we might want to use in our music video, we obviously want our props to be party themed so we have picked things that would be typically seen in a party environment.  

 

Posted By Charlotte Hester, Amy Coster and Abbey Newton

Initial Ideas For Costumes

 

Above is a mind map and drawing of what we want our costumes to roughly look like. We want Ben to look casual and upset so he is going to be in dark colours, however we want all the other guests at the party to be in bright smart clothing, looking like they have made more of an effort than Ben.

Posted By Charlotte Hester, Amy Coster and Abbey Newton

Photographic Storyboard

Above is a photographic storyboard we have made using pictures taken in our chosen location. The reason we have made this is because we think it gives a good reflection of how our set will look and also the contrast that will be seen between the performance shots and the party shots because the performance ones will be black and white and the party one will be colourful and lit up. 

Posted by Abbey Newton and Charlotte Hester 

Draft Filming Schedule

Above is a picture of our Draft Filming Schedule, we are going to use this to help us understand what we have to do on the day and the days leading up to the shot. We are going to make a more in-depth version of the schedule for Friday, which is the day we film, however the other days are in-depth enough as they just involve us preparing and organising the house and getting the lighting, costumes and props we need for the shoot. We have also decided to spend the day after the shoot checking over all of the footage we got to make sure we didn't miss any shots and that we are happy with everything we shot. 

Posted By Abbey Newton & Charlotte Hester

Draft Storyboard

We created our storyboard to give us a rough template to go on when we film. This will make filming on set easier as we have a planned idea of how each shot will look. We will each have a copy of the storyboard on the set so we have complete control of what is going on on the set.

Posted By Abbey Newton, Charlotte Hester and Amy Coster 

Music Video and Films for Inspiration

Music Videos

 Closer - Tegan and Sara

We have taken inspiration from this video as it shows a party situation similar to what we want to achieve when our video is finished, the artists are also not well known and alternative, like Ben, our chosen artist. 

We liked this music video because it is very similar with how we want our music video to look at points. The lighting is the main element that captured our attention because it is soft and naturalistic which juxtaposes the wild atmosphere captivating the audience. We liked the loose but effective use of narrative in this video, and also the equality which is seen between genres and sexuality, it is an effective video because it shows a large mixture of people all enjoying themselves.

 What a Night - Lovable Rogues

 

This music video is a little bit more wild than the video above because it is mainly dominated by males who stereotypically have a crazier time, we like the party scenes used in this video however the representation of gender is not something we would be likely to use in our video.

  If I Were A Boy -  Beyoncé

We have chosen this Beyonce video as it is done in black and white, which we want sections of our video to be in, and also because she shares similar emotions in the video to what we want Ben, our chosen artist to feel in our video. Although we don't want any inequality in our video with regards to how gender is represented we do like how this video challenges the typically gender conventions seen in music videos.

Films:

The Breakfast Club (1985)

We have chosen this film as we believe it contains similar themes and feeling that we want to include in our music video, such as love and feeling lost as a teenager/young adult.

Posted By Amy Coster, Charlotte Hester & Abbey Newton

Rough Plan For Music Video

Rough plan of music video

0:00 – 0:05 - Walking with camera upstairs, to reveal Ben in bathroom.

0:05 – 0:08 - Close up of Bens face as if the camera was the mirror.

0:08 – 0:11 - Ben walking towards keyboard.

0:11 – 0:13 - Ben places hands on keyboard.

0:13 – 0:18 - Flash back rewind of the nights events.

0:18 – 0:23 - Two shots, one of Ben walking towards lamppost and one of Ben under lamppost. (MUSIC STARTS)

0:23 – 0:30 - Various different shots of people arriving at the house for the party.

0:30 – 0:34 - Ben walking through door into party, camera pans round him to show facial expressions.

0:34 - 0:36 - Ben walks into living room.

0:36 – 0:40 - Camera circles round Ben to show confusion.

0:40 - 0:43 - Ben at keyboard, filming from behind.

0:43 - 0:48 – high angle, filmed from the stairs of people at the party.

0:48 – 0:50 – Ben running down the stairs.

0:50 – 0:52 – Front door slams and Ben leaves.

0:52 – 0:55 – Ben walking towards wall.

0:55 – 1:00 – Ben lip-syncing while sat on wall.

1:00 – 1:04 – Party people, high angle.

1:04 – 1:07 – Shot of ben from behind, zooming into a close up of his hands on the keyboard.

1:07 – 1:09 – People doing shots, have general party fun.

1:09 – 1:12 – Ben coming back into the house.

1:12 - 1:15 – Ben distressed walking back into the house, pushing through people

1:15 – 1:18 – Hand held iPhone shot.

1:18 – 1:20 – iPhone recording of people at party.

1:20 – 1:23 – Still handheld, people letting off streamers.

1:23 – 1:28 – More handheld close ups of people at party.

1:28 – 1:31 – Trampoline handheld shots.

1:31 – 1:33 - Tripod shot of people filming on trampoline.

1:33 – 1:36 – Shot of Ben on keyboard.

1:36 – 1:38 – Close up of Ben’s hands on keyboard.

1:38 – 1:42 – High angle looking down from the stairs at people partying.

1:42 – 1:46 – Ben sat on wall lip-syncing.

1:46 – 1:50 – Close up of cans and bottles around house.

1:50 – 1:53 – People letting off party poppers.

1:53 – 1:55 – People playing with balloons and streamers.

1:55 – 1:58 – Mid angle of people leaving party.

1:58 – 2:01 – Ben in a corner with streamers.

2:01 – 2:04 – Ben running up stairs.

2:04 – 2:08 – Camera watches Ben go upstairs, Camera follows.

2:08 – 2:12 – Fade out of Ben in bathroom.

Doing this rough plan of what our music video will be timed and cut like has made us realise that we either need to make our shots longer or add in more shots as our video isn't long enough to cover the whole of the song at this time.

 We are using the plan as a rough guide throughout the process of making our music video, due to the natural of some sections of our music video, for example the group scenes, we are relying heavily on the actors to deliver, and using the shots they give us during filming. Therefore we can't plan out perfectly certain sections of our video. However we will be sticking to the plan in all other sections. 

Posted by Abbey Newton, Charlotte Hester and Amy Coster

Research Into Chosen Artist

The artist for our music video is a very talented friend of ours, Ben Pavitt, who is working hard to be signed. We chose this artist because his songs fit the genre of music that we wanted to base a music video around and he is a very enthusiastic performer who will co-operate and work well when filming the video. As he has not been signed yet we will not have to request permission from a record label to use Ben’s song.

Ben started singing from a very young age, and went on to learn the piano at 10 yr old which is the main instrument he used when he wrote ‘lights’ so we will incorporate some shots of Ben at the keyboard to show how his journey started. When Ben turned 16 he auditioned for a music college on London and earned a place there where he studied for 2 years making music. During his time there, he recorded many covers of popular songs and put his own style on them which inspired his own songs. On Ben’s journey he has entered many competitions where he was just missed out winning at the last post but that hasn’t stopped him from pushing through and he is currently gigging in and around London. Ben's quirky style of music is refleceted in his quirky style of clothing and personality which is what people fall in love with when they meet him.

This is one of Ben’s first covers of a popular song:

Posted By Charlotte Hester

Lip Syncing Practice

For our group's lip syncing practice we chose to do Lily Allen - Smile because it is similar to our chosen genre, that of a solo artist singing about love and their feelings. We practiced lip syncing to expand our knowledge and experience when it comes to filming our actual music video, and we will find it a lot easier and less time consuming.

Posted By Charlotte Hester, Abbey Newton and Amy Coster

Our Favourite Music Videos And Why

Amy: My favourite music video is for P!nk’s song ‘Raise your glass’ It has a loose narrative, various scenes that contain its own narrative, and mixed with the song it makes you feel motivated and inspired which is why it is my favourite music video.

Abbey: My favourite music video is ‘Still into you’ by Paramore; this is because of the vivid colours, and the full on atmosphere that is really uplifting and memorable. All the band members are shown equally and the whole music video has a ‘feel good factor’ that makes you feel like you can power through anything. The use of different rooms within the grounds of one house make it feel very intimate as well, this gives you the feel of being close to the band members.

Charlotte: My favourite music video is by ‘One Direction’ and is called ‘Best Song Ever’ because it has a strong narrative and goes against generic conventions of the pop genre. The video starts with a narrative even before the song starts and is much longer than the song itself. It is catchy and appealing to a wide variety of audiences due to the comedy aspects at the beginning.

From looking at our favourite music videos, I have found that all our videos are different and have a quality to them that we can all appreciate. This will help us to see what we all look for in a music video to make our own eye catching to a wide audience.

Posted By Amy Coster

Representation In Music Videos

In music videos the representation seen differs depending on the genre of the music video.
 

Hip-Hop: in this genre, men typically are portrayed to be dominant over females who are objectified and submissive. If the video is based around a male artist, the women in the video tend to be scantily clad in the background whereas if the video is based around a female artist, the women in the video tend to have more significance. Typically areas of representation such as sexuality aren’t seen to be equal due to the use of words such as ‘faggot’ which are seen to be belittling homosexuals. Usually people featured in Hip-Hop videos are seen to be rich as they normally have things like sports cars and expensive jewellery featured in their video.

Pop: In this genre, men are typically portrayed as dominant over females, but not so much as a genre like rap or hip-hop. Men in pop are usually singing less about how attracted they are to a woman and more about how much they love or have feelings for a woman, meaning that women naturally will be less objectified. However women can be portrayed as being the perfect house wife or girlfriend, doing things that are seen to be stereotypical of women in the video, an example of this can be seen in Jake Bugg’s  - Two Fingers video. However women in a pop usually are objectified as this is a demand of the record label, they usually don’t get a choice in how they dress, however some women can go against the norms in some of their music videos, especially when they are singing about females. People in pop videos are either seen to be similar to people in Hip-Hop videos as having a lot of money or they are seen to be portraying a narrative or story so it shows their everyday lives which are less glamorous than usually displayed or the life of a character they may possibly relate to. Sexuality is much more respected in pop today and not as abused as in Hip-Hop, an example of homosexual equality in pop videos is shown in Macklemore’s – Same Love video.

Rock: In rock videos usually women and men are seen to be equal, due to the fact there are few front women on the rock scene, men tend to take the lead, however when women feature in their videos it is usually as their partners or as their love interests but the men very rarely objectify the women and are seen to have a lot of respect for them. Rock videos are usually very basic and don’t represent the people featured to be rich or wealthy, they are usually seen to be very everyday people making them more relatable than characters seen in Pop or Hip-Hop videos.

Gender: Recently in the media, more than ever before, there has been controversy surrounding the representation of women in music videos. Certain genres of music are known for their misogynistic representation of women, however this degrading representation seems to have spread to other genres of music and has even been deemed as acceptable. A perfect example of this can been seen with probably the most controversial video of 2013, Robin Thicke's Blurred Lines, the video has hidden messages surrounding rape and the 'blurred lines' between what is seen to be rape and what is not. The women in the video are seen to be more of possessions than actual people with feelings, we will not be creating any equality between men and women in our video as if it were to be released we would want it to be popular because it is well filmed not because it is controversial. Blurred Lines shows perfectly how 9 times out of 10, women are seen to be below men in most music videos.


Posted By Abbey Newton

Moodboard On The Look Of Our Video

Posted By Charlotte Hester

Plot and Narrative Outline

Our music video will start with ben washing his face after a night out, trying to evaluate what happened. Then there will be a rewind montage of the night’s antics. He then walks to the keyboard, looks up and remembers, the music then starts playing. The main narrative of the story is how Ben feels secluded in society, like many teenagers these days, and the party will reflect the alienation.

 The people at the party steal the camera and film what is going on round the house, but never really filming Ben. There will be many shots of Ben walking around outside and there will be a shot of him sitting on the wall lip syncing. Ben will re-enter the house as everyone leaves, after the party has got out of hand and he will be left alone in a messy house. There narrative is very strong and relevant drawing in a wider audience, this is because the artist will not be portrayed as a big star more a regular teenager feeling lonely. 

Posted By Charlotte Hester, Abbey Newton and Amy Coster

Target Audience Brief

In the end we have decided to target our music video at teenagers 16- 21 because this is the age group that will be mature enough to appreciate a different genre of music and fully understand the meaning of the song. Also this age group would know what it's like to go out and party with their friends which is important for the concept of the video because we want to target people who have been in the same secluded position as the artist. Our music video won't be targeted at a specific genre however we feel that the female gender may watch the video more so we will include pretty girls so the male audience will be inclined to watch the video.

The demographic group for our music video would be D/E (students and working class) because of the age group we have specified. We will target this group by keeping the music video simplistic and realistic, using a homely atmosphere and a concept that would have included many of that group before, a party.

We also want to target people who like to hang out with friends as well as people who lack friends and feel lonely sometimes. We will do this by showing the artist who feels lonely in a positive light telling the audience that it is ok to be alone . We will also show the party goers in a positive light so the audience who like to party and hang out with friends don't feel guilty about it and can enjoy the music video as well as maybe feeling sympathy for the artist.



We don't intend on using the effects model in terms of audience theory as we don't want their to be any negativity given out to the audience. We may mildly use the Hypodermic Needle theory as we will be 'injecting' the fact that some people can feel excluded or out of place in society. However the theory which we intend to include the most is the uses and gratification theory as we want the audience to use our video for pleasure or for their own gratification, we want the audience to use our video, as opposed to our video using the audience.

By Charlotte Hester and Abbey Newton

Target Audience Moodboard

 After looking at previous information we had gained from looking at target audiences and what they like we put together the above mood board to give us an idea of what we think our target audience looks like. The above picture will help us when it comes to making our music video as we will use things such as, what the people in the above picture are wearing and include them in our music video with the hope that it will help attract interest from people similar to that on the mood board.

Posted By Amy Coster and Abbey Newton