Target Audience Brief

In the end we have decided to target our music video at teenagers 16- 21 because this is the age group that will be mature enough to appreciate a different genre of music and fully understand the meaning of the song. Also this age group would know what it's like to go out and party with their friends which is important for the concept of the video because we want to target people who have been in the same secluded position as the artist. Our music video won't be targeted at a specific genre however we feel that the female gender may watch the video more so we will include pretty girls so the male audience will be inclined to watch the video.

The demographic group for our music video would be D/E (students and working class) because of the age group we have specified. We will target this group by keeping the music video simplistic and realistic, using a homely atmosphere and a concept that would have included many of that group before, a party.

We also want to target people who like to hang out with friends as well as people who lack friends and feel lonely sometimes. We will do this by showing the artist who feels lonely in a positive light telling the audience that it is ok to be alone . We will also show the party goers in a positive light so the audience who like to party and hang out with friends don't feel guilty about it and can enjoy the music video as well as maybe feeling sympathy for the artist.



We don't intend on using the effects model in terms of audience theory as we don't want their to be any negativity given out to the audience. We may mildly use the Hypodermic Needle theory as we will be 'injecting' the fact that some people can feel excluded or out of place in society. However the theory which we intend to include the most is the uses and gratification theory as we want the audience to use our video for pleasure or for their own gratification, we want the audience to use our video, as opposed to our video using the audience.

By Charlotte Hester and Abbey Newton