We have been instructed to produce a promotional package for the release of an album by a British artist of our choice, we must include the following parts:
- A Music Promo Video (60%)
- An Album Digipack (20%)
- A Magazine advertisement (20%)
Music videos are a key tool when it comes to marketing an artist, their album and specific songs they have chosen to release as singles. The increasing use of internet video hosting sites such as Youtube and Vimeo have allowed artist to easily put their music videos on the internet to be viewed by a potentially global audience. The music video typically contains a loose narrative (depending on genre) which typically suits the songs storyline, music videos usually contain the artist lip syncing to the song, to give the illusion that they are doing a live performance in the video. Music video releases, for well known artists usually contain a great deal of anticipation which means that large amount of people will watch them, which will in turn, encourage them to buy the single.
Our music video, Digipack and Magazine advert, similarly to that of actually industry level artists will all link together and contain similar images, this helps make the promotional package a whole rather than individual pieces of work.
Posted by Abbey Newton
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