Above is a mind map which we have created to give us a rough idea of the type of audience we are going to be aiming our promotional package at. We have included demographic categories and different theories which will allow us to do in-depth research into the audience and age group we will be aiming our product towards, this will allow us to tailor each part towards them, which will create great interest in our promotional package.
Posted By Charlotte Hester and Amy Coster
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